The hospitality industry has been around for as long as many of us can remember. The one consistent thing amongst hotels is that they strive to provide a comfortable stay for their guests. There are, however, plenty of ways that hotel chains and different investment properties differ. A majority of the time, it’s these differences that make the hotel unique and a desirable place to stay at.

Whether it’s the theme of your hotel, the decor, the location or the simple touches that you add to ensure a comfortable stay for your guests, it’s these quirks that make owning a hotel as an investment property so fun. While it can be easy to get lost in these fun components throughout the planning process of your first hotel investment property, there are certain factors that you need to have at the front of your mind in order to ensure that your hotel is a success.

In today’s blog, we are going to touch on a few of the commonalities that successful hotels have. These factors have proven to contribute quite a bit to whether or not a hotel is a success. So, let’s dive in.

Customer Service

Without a doubt, customer service is one of the of the most important factors of the hospitality industry. The experience that your customers have while staying at your hotel is going to include numerous things, but the interactions that they have with your staff will definitely contribute.

While you can get excited about the small details of your hotel that make it the one-of-a-kind place, make sure that you don’t let the training and quality of your staff get put on the back burner. Prioritize the employees that you hire on and make sure that you provide adequate training so that they are prepared for anything that might come up.

Marketing

As we mentioned above, the hospitality industry has been around for years. While that means that you can rely on the industry sticking around, there are still quite a few competitors that guests have the option of staying with. Given that will always be the case, you need to make sure that you are doing your due diligence to market your hotel and the reasons that guests should choose it over your competitors. From advertising your hotel to the surrounding areas to ensuring that you have an active presence online, it’s crucial that you prioritize marketing if you want to be successful.

Proper Strategizing

Whether it’s for keeping a consistent flow of people in your hotel or surviving through your first busy season, strategy is going to be a key element to being a successful hotel. As you go about overcoming the challenges that hotel owners will inevitably have to deal with, make sure that you are always taking into consideration how your actions will affect you in the long-run.

While strategies can definitely lead to a successful end game, there are such things as bad strategies. As you go about settling on the final details of your hotel, make sure that you’re approaching all angles of your strategy to make sure that you’re fully aware of any and all outcomes before you make any moves.

One-of-a-Kind Stay

Hotels all have something that separates them from the next. We talked about this a little bit earlier, but it’s crucial that you recognize what your unique aspects are. Not only are they beneficial in the form of marketing and strategy, but they’re necessary if you want to stand a chance against your competitors.

Whether you’re in the first phases of creating a business model for your hotel or you’re looking to revamp your strategy, find a way to take your client’s stay to the next level. Again, this could be in the form of a theme, a service that you offer, the way that you design your rooms or amenities that you know your guests will appreciate. Make sure that you incorporate this into your strategy.

Work With UNIQUE Florida Properties

The team at UNIQUE Florida Properties loves helping passionate individuals find the property for them to invest in. If you’re interested in learning more about being a property investor or you’d like to meet with a member of our team to see what properties might be available, feel free to reach out. We would be more than happy to provide you with the information and assistance that you need to start this next chapter.