The more that technology advances and society changes, the more we see industries change. The hospitality industry is no different. In 2019 there are a few trends that we can count on seeing affect the hospitality industry and, as a hotel owner, you want to make sure that you’re on top of them.

In today’s blog, we are going to touch on a few of the trends that you should be prepared to not only see in 2019, but potentially incorporate into your current strategy. Without further ado, let’s dive right into a few of the top trends in the hospitality industry.

Stay Away From Standardization

Uniformity is definitely something that has been seen in the hospitality industry across the world. From the way that the rooms are decorated to the way that customers are being reached, it’s not so uncommon for there to be a standardization within hotels. While this was once the standard, we have seen more and more hotels focus on providing a personalized experience to their customers.

There are a few different ways that you can take advantage of this, and not all of them are too difficult. One of the many ways that we see hotel owners do this is by decorating every room differently. Aside from that, marketing to direct customers based on their needs is another great way that you can entice people to be a guest at your hotel.

Consider Niche Markets

We just finished talking about how standardization and uniformity is something that has been seen consistently in the hospitality industry. One of the ways that people are stepping away from standardization is by focusing on a unique or specific niche. Here in Florida, there are a lot of hotels that offer a comfortable stay to vacationers but have you considered how many hotels are designed with large families in mind? Or for extended stays? Or for business professionals?

A major downfall to doing this is that you can find yourself working a little bit harder to get the right people through your door. When you’re focusing on a specific niche, you narrow down the demographics that you’re going after when marketing, and that could either slow business down or make your hotel a well-known spot for that niche. You never know until you try!

Embrace Technology

There’s no doubt about it, technology has been a huge reason that so many advances are possible. The hospitality industry is no different. There are tons of ways that technology has been incorporated into the hospitality experience for both the guests and the hotel owners. While this isn’t a new thing for the hospitality, the embracing of technology is definitely something that we are anticipating in 2019.

When we talk about technology, we talk about it for both the investors and the guests. As an investor, you want to make sure that you’re taking advantage of the easy-to-download apps that make reservations a breeze while also providing your guests with top of the line technology in their room. If you’re looking for a way to take your hotel to the next level, make sure that you’re looking at the ways that you can incorporate and embrace technology to help your hotel advance.

Another way that you need to make sure you’re embracing technology is through your marketing. A majority of marketing is now happening online, and it’s crucial that you embrace this. From social media posts to visibility on Google Maps, make sure that you’re making an active effort of ensuring that your hotel is visible online when people go looking.

Let UNIQUE Florida Properties Help

Countless trends are happening in the hospitality industry, but the only way for you to make the most of them is to invest in a hotel. If you’ve been considering an investment property and you’re interested in learning more about the hospitality industry and the available right here in Florida, let the team at UNIQUE Florida Properties help.

Our team is dedicated to providing you with the information and guidance that you need to find the right property fit. Reach out to us and let us know what you’re interested in and how we can assist you and we would be more than happy to get you taken care of.